About Us

Building a new home is one of the largest financial and emotional investments you will make in your lifetime. Our team at Deeplands Development Company is dedicated to working with you and ensuring the process is as seamless as possible.

To turn your vision into a reality, we have assembled a professional team of architects, designers, subcontractors, and suppliers to ensure that the highest quality of materials and workmanship go into the construction of your new Grosse Pointe Shores home. The construction process is closely monitored from empty lot to fully landscaped property to completed home. Each new Deeplands Lane Subdivision home is covered by our two-year limited warranty, and our promise to respond quickly to any need that may arise after occupancy. Choose from 16 beautiful lots in Grosse Pointe Shores.

Deeplands Lane Subdivision is a collaboration between the Deeplands Development Team and The Russell Company. This partnership of expert builders with over 40 years of experience and a development team deeply involved in the community, fosters a seamless creation and building process. We are proud to reinvest in Grosse Pointe Shores and help create beautiful new homes for its current and future residents. Choose from sixteen beautiful lots.

Lots will go fast — contact us today to select yours!

Peter Eckrich

Partner

Peter Eckrich has lived in Grosse Pointe Shores for his entire life. He attended University Liggett School before graduating from Grosse Pointe South High School. Peter studied communication and emerging media at Lynn University in Boca Raton, FL. He was presented this unique opportunity to re-invest into the community he grew up in with the exciting new Deeplands Lane Subdivision development.

Rich Russell

Manager

Rich Russell comes from a long line of home builders so it was only natural that he started learning about residential construction from a very early age. His summers were spent working in the industry for his father and grandfather and he spent four years apprenticing with a carpenter contractor.

In 1976, he graduated from Taylor University with a Bachelor of Arts degree in Economics and Business Administration. Shortly thereafter, Rich earned his builders license from the State of Michigan and began what would become The Russell Company. 40 years later, The Russell Company has built over 100 new homes and renovated a number of others throughout the Grosse Pointes, Birmingham and Bloomfield Hills.

To become a successful builder, surround yourself with the very best people you can find. These words, spoken by my Grandfather many years ago, still ring true today.

– Rich Russell

You can view his website here.